Last Christmas, Santa Logistics Inc. partnered with ROONIQ to modernise its global delivery operations. The collaboration delivered smoother routes, fewer wrong rooftops, and a noticeably calmer reindeer team. But despite these gains, one stubborn operational challenge remained: the chimney.
This Years Challenge: Chimneys Weren’t Designed for Santa
Chimneys vary wildly in width, shape, and design. Some are generous, some are optimistic, and some appear to have been built with no consideration for a fully grown, well-fed Santa attempting a vertical descent. After several memorable “tight squeeze” incidents in 2024, Santa and his North Pole operations team agreed it was time to address the problem properly.
The Solution: Depth-Enabled Chimney Assessment
This year, Santa uses ROONIQ’s depth-enabled mobile scanning to assess chimney geometry before committing to the descent. Upon landing on a rooftop, he simply points a ROONIQ-equipped device at the chimney. Within seconds, it captures a precise 3D scan, aligns it with expected chimney profiles, and delivers a clear, data-driven verdict.
The result is a dramatic reduction in guesswork. Santa no longer needs to rely on instinct, optimism, or a hopeful wiggle to determine whether a chimney is viable. Instead, he knows - before his boots leave the roof.
The Impact: Fewer Incidents, Happier Reindeer
The benefits have been immediate across the North Pole. Reindeer no longer circle endlessly while Santa considers the structural risk. Elf engineers are enjoying their first December without chimney-related incident reports. And Mrs Claus has observed a strong correlation between Santa’s mince-pie intake and his “fit confidence stats,” something Santa insists is “purely coincidental.”
Looking Ahead: A Safer Christmas for All
With ROONIQ, Santa can now descend chimneys with mathematical precision rather than festive optimism. The ongoing collaboration between Santa Logistics Inc. and ROONIQ continues to remove friction from even the most traditional delivery challenges. And if your fireplace remains intact this Christmas, there’s a good chance this partnership played a part.
